Last week — The Broad opened it’s doors — becoming Downtown Los Angeles’s new contemporary art authority. Courtesy of billionaire philanthropist Eli Broad and his wife Edythe, The Broad will house part of the couple’s 45 year collection. The bonus — entry is free to thegeneral admission. There around two hundred and fifty pieces are currently on display — with continuously rotating exhibits in store. As you travel through the building you are also able to peak into ‘the vault,’ an entire floor storing more than 2,000 works.
A new architectural landmark of DTLA, The Broad is just next door to the Museum of Modern Art and Walk Disney Concert Hall. The exterior skin was designed by the architects Diller Scofidio + Renfro. With its honeycomb-like exoskeleton, tiny channels allow light through it’s slits in the space. The building itself is a work to be explored, curated with vibrant and larger than life installations.
Much of the museum is organized in rooms — many of which are done in single artist retrospectives. The couple is know to be supportive of the artist community, and frequent collectors of current, social-involved and political voices. From Cindy Sherman, Jean-Michel Basquiat, Jeff Koons to Andy Warhol — The Broad will leave you both impressed and excited to come back for much more.